Water reuse in agriculture: Learn to Offer for Water – L2O for H2O: Improving integration across multiple local initiatives

European Call(s)




LC-SC3-EC-1- 2018-2019-2020

SFS 19-2018-2019

Name of the organisation

Wageningen University Environmental Research

Description of the organisation

To address issues related to the use of advanced technologies in the rationale use of water resources and agrochemicals in precision agriculture:
• Advanced sensors for the assessment of soil water content and evapotranspiration
• ICT (DSS, communication) to instruct farmers
• Agro-machinery for precision agriculture Agricultural Runoff management:
• Runoff reduction
• Organic matter and sediment retention (BMPs)
• Nutrient recovery

Main areas of expertise

The area of expertise is Agrochemistry and Food security integrated with water management technologies for agricultural applications. Expertise in Life sciences, Chemistry, Water plant engineering as well as Utilities management and water distribution supply chain. Knowledge of push&pull marketing strategy, business plan development and Innovation Management to support the market entry of the developed models is part of the expertise area as well as data analytics, Big data exploitation models and systems for data elaboration and development of new applications. Knowledge of the environmental and health European policies and EU strategy. Expertise in Intercultural project management

Contact Person

Jochen Froebrich

Looking for: Partner(s) - Coordinator

-Expert in digital innovation tools
-Experts in agrochemistry and food security territorial governance from representative European territorial regions
- Innovative agricultural and food industries open to participate to the living labs in an harmonized way once the models are developed to constitute business pairs
-an industrial entity operating in water management technologies
-an enterprise specialized in water analytics and substances detection
-an expert in Intercultural project management

Main Objectives:

to contribute to the constitution of a harmonized European policy and governance regarding the water reuse in agriculture by improving the integration across the various and multiple local living lab initiatives. It will demonstrate the feasibility of a 'water smart' economy and society in which all available water resources are managed in such a way as to avoid water scarcity and pollution, increase resilience to climate change, appropriately manage water-related risks, and ensure that all substances valuable for agriculture that could be obtained from waste water are recovered. The project addresses agricultural water users at relevant scales (regional/national/international) and also considers new marketing and financing concepts and strategies to maximise the multiple values of water and increase the attractiveness of the water sector for investors; new governance approaches and decision-making instruments for water managers; water systems vulnerability approaches and other sustainability assessments. The aim of the project is to set up a shared and agreed position for the water reuse in agriculture about
1) Acceptability criteria
2) Regulatory issues
3) Management aspects such as Quality, Quantity, Constancy of performance and cost guidelines for market acceptance.
The constitution of selected pairs to transfer the demonstration plant into an outreach plant and to generate relevant business cases will be a secondary, but not less important objective.


There is a growing demand for water from various economic activities and increasing stress on natural water sources. To secure water for our society, there is therefore a need to make available alternative water resources of various qualities and which are appropriate for different functions and multiple users, and to better exploit water resources and all the valuable substances that could be obtained through the wastewater treatment and reuse process. However, innovations in this domain remain fragmented and/or only experimented at small scales; testing and deployment in operational environments and at scales suitable for encouraging wider uptake is still missing.


The WG Agrifood for water , as part of WSSTP, has been supporting the project development and their related technology transfer in the sector since its foundation, including participating to funded development programs within the various systems such as LIFE, FP7, Horizon 2020 directly and through the specific activities of its members